SECTUR and Miami: Tourism Boost
June 22, 2022
Institutional Context
The Mexican Tourism Secretariat (SECTUR) is the agency responsible for planning, promoting and furthering tourism development in Mexico, as well as taking care of the optimal and rational use and preservation of natural and cultural resources.
In 2021, 10 million 240 thousand tourists arrived in Mexico from the United States via air, of which 1 million 138 thousand passengers traveled from Florida. The main destinations were Mexico City (46.4%), Cancun (40.8%) and Cozumel (4.7%).
Sectur and Miami: Tourism Boost
On June 22nd, 2022, Tourism Secretary, Miguel Torruco, and Mexican Consul General in Miami, Jonathan Chait, promoted actions to further tourism between Mexico and Miami, Florida. The Mexican representatives presented Miami and Florida business and tourism leaders with products developed to diversify tourism activities, such as gastronomic routes, rural tourism, among many others.
The meeting was attended by Undersecretary of Tourism, Humberto Hernández Haddad; Director of Strategy of the Mexican Ministry of Foreign Relations, Daniel Alcaraz Ceballos; President of the World Travel Expo Miami, Javier Palencia; M&M International Consultants President, Manuel Mencia; Port Everglades Business Development Manager, Robert Barceló; Executive Director of the Inter-American Chapter of the Mexico-United States Chamber of Commerce, Estela Cachoua; among other representatives of the private initiative of Miami and Florida.
